What is your update schedule?
We usually release new covers twice a month, on a Friday in the middle of the month, and on the second to last day of the month. In the middle of the month we release around 6 covers, and at the end of the month we release around 8 covers. Partner covers have no set schedule for release and the exact time and date is usually determined by the partner.
Other products such as plushies, covers, and accessories are released much less frequently, once they become available.